Total Site Visibility at Sony Europe 800% Increase in Clicks

Overview:
One of the world’s leading suppliers of consumer electronics, Sony Europe’s dynamic websites are based upon complex session IDs and frame sets.

Engagement Objectives:

• Resolve Sony Europe’s website invisibility in natural search engines.
• Optimise the whole site – not just particular landing pages.
• Keep up to date with site changes during new product/catalogue releases.
• Drive clicks and revenue

Status:
All SonyStyle Europe sites now visible, optimised and performing in organic search.
Further roll-out of YourAmigo services and enhancements.

Background
With considerable investment in it’s web-site infrastructure,Sony Europe was not seeing a take-up of web-pages into organic search engines such as Google and MSN.
In December 2004, the SonyStyle site had over 4,000 product pages but only 6 pages were visible in Google.
The underlying structure associated with essential session IDs from SAP CRM, use of frame sets and the overall dynamic nature of the site were three of the inhibitors to be overcome upon the SonyStyle eCommerce platform.
This reduced site performance and restricted sales in the important organic Search Engine market.

Solution
YourAmigo’s patented optimisation service, SpiderLinker, was chosen by Sony to gain full web-site visibility and essential optimisation without the need to create secondary sites or mirrors, whilst still maintaining integrity of the session IDs, dynamic site content and customer experience.

The project started in December of 2004 with the objective of achieving full implementation within 4 weeks. This was achieved with the results shown below. SpiderLinker has delivered increasing click rates each month simultaneously across five European sites.

Ongoing
Continual optimisation using highly targeted keywords and phrases using our unique showcase capability.
Auto-updating using SpiderLinker ‘s unique capabilities.

Results:

• Full site visibility of all product pages achieved in 4 weeks.
• First pass optimisation completed at same time for every product page.
• January 2005 – 6 weeks from project completion – over 50% of site visible in Google.
• Steady increase in traffic since implementation.
• Pages performing across the site – irrespective of language.
• 800% increase in natural clicks to site with SpiderLinker pages.
• Significant increase of on-site sales through natural search.
• Month by month increase in new customer base.
• Very low Advertising Spend to Sales Ratio.

Ian Bentley, eMarketing Manager, Sony Europe
“YourAmigo has delivered a comprehensive SEO campaign that has overcome the technical barriers that ‘other experts’ said could not be resolved. The results have been swift and impressive making SEO an essential part of our online media mix. ”

YourAmigo is a global organisation working exclusively in the Search Engine Marketing Sector.
Our innovative “Whole Site” approach to web-site visibility and automated optimisation gives a unique capability, quickly rolled out and driving business to the web-site investment already made by your organisation.