new media

Pay Per Click (PPC)

We have experience of managing pay per click (ppc) marketing campaigns for a wide range of clients in varying and often highly competitive markets.

Our services range from full implementation and management of campaigns to advising and training our client’s staff to manage or optimise their own ppc campaigns.

Pay per click marketing is a method of getting your site listed almost immediately on search engines. Instead of letting the search engine ‘make up its own mind’ about where to position your site within its listings (see Natural Optimisation) you pay the engine for every click through to your site. How much you pay depends on where you want to appear on the list of ‘sponsored links’ and how much your competitors are paying.

In brief the key advantages of using this method are budget control and the ability to turn on/off at any time relevant to the budget/business requirements.

Our experience includes work within Financial Services, Gaming and Online Shopping.

xperience uses pay per click to reach: