new media

Natural Search Engine Optimisation

Natural Search engine listings are those that appear in the main body of the resultant search page. These results have not been sponsored or paid for, and appear purely because the search engine has deemed that the site is relevant to the search criteria.

Search engines use different methods to do so but most commonly they send algorithms (usually known as search engine spiders), to assess your site and judge its relevance. The key to achieving high rankings is understanding what the spiders are looking for and leading them to it, this involves constant research from any good search engine marketer and then enhancements to the website to help the spiders assess and rank all your content.

Google in particular, as well as other engines, places a great emphasis on link popularity (or page rank). It assesses links within and to your site, the general theory behind this is that if a website which Google already thinks is important links to yours then yours too is therefore an important website. A good link popularity program consists of researching other sites relevant to your sector, checking their importance within Google and then getting those with the relevant importance to link correctly to your site. This strategy alone has been known to achieve outstanding results in Google.

We provide services on a number of different levels from fully managed optimisation and reporting to consultation on your present level of optimisation.

SEM

• Natural SEO
• Pay Per Click (PPC)
• Link Popularity
• Trusted Feed

Online Marketing

• Affiliate Marketing
• Email Marketing
• Online Media

Offline Marketing

• SMS Services