Overview:
Everywine.co.uk is a Fine Wine web-site delivering wines from around the globe straight to your door.
Before engaging YourAmigo the site less than 5% of its content in the search engines.

Engagement Objectives:
Ensure Everywine web-site is visible to natural search engines. Optimise the whole site – not just particular pages.
Update site changes every two weeks due to new “bin” wine releases.
Drive clicks and revenue.

Status: Customer very satisfied. Further enhancements such as Producer showcase Pages

Background
Everywine.co.uk is an online retailer, so it is essential that they achieve visibility across organic Search Engines such as Google and Yahoo.
Everywine had 21,000 pages on the site; 1,000 were in Google and 20 in Yahoo! And those that were in the search engines were not ranking due to optimisation problems.
The underlying structure associated with the back end database and the very dynamic nature of the site were two of the major inhibitors to be overcome.
This was a major inhibitor to an overall increase in revenues from both existing and potential new customers.

Solution
YourAmigo, with it's patented service, SpiderLinker, was seen as a quick, proven and robust solution to both full website visibility and essential optimisation without the need to involve heavy IT resource or create secondary sites.
The project started in September 2004 with the objective of achieving full implementation within 4 weeks. This was achieved with the results shown below.
With SpiderLinker's automated optimisation capabilities, Everywine.co.uk continues to perform exceedingly well, without the need for ongoing manual optimisation.

 

Ongoing
Continual optimisation of highly targeted keywords and phrases using our unique automated showcase capability.
Auto-updating using SpiderLinker's unique capabilities.

Results:

• Full site visibility of all product pages achieved in 4 weeks.
• First pass optimisation completed at the same time for every product page.
• November 2004 – within 8 weeks from project completion – 20,000 optimised pages visible in both Google and Yahoo!
• Pages performing across the site with many 1 and 2 ranked results worldwide.
• 1200% increase in clicks from Organic Search.
• Organic Search sales now 10% of turnover.
• Increase in new customers.
• Site automatically optimized and updated every two weeks.
• Advertising spend to sales ratio of only 8%

Stephen Dowd, Marketing Director - Everywine.co.uk
"YourAmigo did exactly what they said –quick delivery and visibility of highly optimised content (all site pages) into leading search engines such as Google and Yahoo with negligible overhead from our side….. The results speak for themselves"

YourAmigo is a global organisation working exclusively in the Search Engine Marketing Sector.
Our innovative “Whole Site” approach to web-site visibility and automated optimisation gives a unique capability, quickly rolled out and driving business to the web-site investment already made by your organisation.

xperience gb Ltd are an authorised reseller of the Your Amigo services.
For further information please contact Chris Jackson on mob: 07748 947150